The glow of the phone illuminated Maria’s face at 3:17 AM. Her thumb moved with mechanical precision, swiping past dance challenges, life hacks, and outrage bait. She wasn’t enjoying any of it. Her chest felt tight, her mind raced, and a familiar dread settled in. Yet she kept scrolling. “I hate this,” she whispered to […]

In the digital age, content can reach millions within hours. A single tweet, video, or meme can dominate conversations across social media, news platforms, and even traditional media outlets. This phenomenon—commonly referred to as something going “viral”—has transformed how information, trends, and entertainment spread. But what exactly makes something go viral? Why do some trends […]